Vera Bradley, Blessings in a Backpack, Alania, and Madison to help host celebratory carnival and distribute backpacks and weekend food kits to 475 students

On Wednesday, August 28, Lauren Alaina and Bailee Madison teamed up with Vera Bradley, Inc. and Blessings in a Backpack to host a back-to-school carnival and distributed 475 backpacks with weekend food kits to students at Whitsitt Elementary School.

In addition to partnering with Blessings in a Backpack to provide school bags and fun festivities for students, Vera Bradley is matching donations to Blessings in a Backpack up to $50,000. For as little as $130 a year, Blessings in a Backpack can supply a child with a backpack full of weekend nutrition for the entire school year. 

This is the second-consecutive year that Blessings in a Backpack and Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand, are collaborating to distribute backpacks to students across the country increasing last year’s distribution of 25,000 to 50,000 for the 2019 school year. The event in Nashville will be the first of two this week featuring Alaina’s support, as she will team up with Vera Bradley and Blessings in a backpack on Friday, August 30 to assemble 5,000 school bags for local students. 

About Vera Bradley
Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s innovative designs, iconic patterns, and brilliant colors continue to inspire and connect women unlike any other brand in the global marketplace. 

Vera Bradley offers a multi-channel sales model as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores throughout the United States,, the Company’s online outlet site, and its annual outlet sale in Fort Wayne, Indiana. The Indirect business consists of sales of Vera Bradley products to approximately 2,200 specialty retail locations, substantially all of which are located in the United States, as well as sales to select department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements.

The Company’s commitment to bringing more beauty into women’s lives includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer for which they have raised over $32 million to date. 

In July 2019, Vera Bradley acquired a 75% interest in Creative Genius, Inc., which also operates under the name Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California, is a rapidly growing, digitally native, and highly engaging lifestyle brand that deeply resonates with its loyal consumer following. The Pura Vida brand has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.

For more information about Vera Bradley, visit or follow the brand @VeraBradley on Twitter and Instagram. 

About Blessings in a Backpack
Hunger has both short- and long-term negative effects on children’s health and ability to succeed in school. Blessings in a Backpack mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. Blessings in a Backpack is providing 3.2 million hunger-free weekends for nearly 93,000 children in 46 states and the District of Columbia. For more information visit


Lauren Alaina

Lauren Alaina

Lauren Alaina

Lauren Alaina

Lauren Alaina



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